During my time writing for Morningstar Financial, I crafted dozens of LinkedIn Ads to drive leads to the firm’s published reports and blog posts. Below is one example; additional copy can be provided upon request.

 Active ETFs in Europe: Small, Shy, and on the Rise

Option 1

Ad Creative Copy

Active ETFs account for 2% of total European ETF assets, bringing in EUR 33.8 billion as of March.

Post Copy

Active ETFs’ recent exponential growth in the European market has ushered in exciting new potentials for investors. Traditional fund companies are embracing ETFs as an additional distribution vehicle for their strategies.

Headline Copy

Discover how to make the most of the active ETF boom

Option 2 

Ad Creative Copy

ETF investors love low fees.

Post Copy

The asset-weighted representative cost of European active ETFs has decreased from 0.41% in 2013 to 0.27% in 2024, indicating the funds’ notable shift towards greater cost efficiency. How might active ETFs present enticing options for your clients’ portfolios?

Headline Copy

Understand the active ETF strategies that will benefit your fee-conscious clients

Option 3

Ad Creative Copy

Despite being small and shy, active ETF funds are on the rise.

Post Copy

Most European active ETFs are “shy-active,” giving them a lower active share than other active open-end funds. However, their steadily growing momentum and popularity makes for an enticing investment option, when strategized properly. 

Headline Copy

Find out how this burgeoning asset class can transform your clients’ portfolios